The Porcupine Principle And Other Fundraising Secrets

Hardback
131 pages

Fundraising can be a prickly business.....

Being a fundraiser is exciting and fulfilling, but also full of challenges. Jonathan Farnhill is an experienced fundraiser who knows both the pleasures and the pain of fundraising.

In 33 humorous and pin-sharp vignettes, the book distils the spirit of fundraising, including:

• Divine compost - why what you do now matters
• My bubble, you squeak - engaging with the outside world
• The porcupine principle - managing your message

The Porcupine Principle is both down-to-earth and thought provoking at the same time. Interwoven with practical fundraising tips and advice, it will help you reflect deeply on your fundraising practice, bringing meaning and a sense of perspective to an invaluable profession.

'Contains a wealth of ideas from someone who has been there and done it' Stuart Etherington, Chief Executive, NCVO