This highly interactive webinar, led by former BBC radio and TV reporter Karen Ainley, will give you the skills and confidence to develop a proactive and positive relationship with journalists, even when handling an issue or crisis. You will learn plenty of top tips so that you know what to do – and what not to do – if the media come calling.

This 1.5-hour session will cover:

  • Introduction to issue and crisis communications
  • Responding to the media – questions to ask
  • Councils making news headlines
  • Developing key messages
  • Procedures to follow
  • Writing a statement
  • Mosaic’s ACES of Effective Communication
  • Supporting the interview process
Typewriter with the word 'News' at the top of the sheet of paper


Monday 15 April, 10:00am – 11:30am


Members: £45 + VAT
Non-Members: £50 + VAT

CPD points

Claim 1 CPD point for attending this webinar!

Joining instructions will be sent to you 3 weeks before the event (please check your spam inbox) and your invoice will be sent before the event. We advise that, on receipt of the joining instructions, you are liable for any fees incurred in order to attend the event.

Journalist recording an interview with a man

About the Trainer

Karen Ainley is the lead trainer and CEO of Mosaic Media and Marketing Training.

Karen is a former newspaper journalist and BBC radio and TV reporter. She has more than 20 years’ experience of training hundreds of organisations, from government departments and local authorities to blue-chip companies and charities. She supports many well-known organisations with their crisis communications, providing both strategic advice as well as 24/7 call-out support. Karen’s husband is a county council leader and borough councillor.

Karen Ainley - Trainer photo

Wrong time? Wrong place?

SLCC is always keen to respond to members’ needs for training. If you would like to register an interest in having a particular course delivered via webinar or in your region, please let us know.

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