New Road Safety Campaign Launches in Rural Areas

7 March 2023

Rural areas are being targeted with a new road safety awareness campaign – THINK! The campaign launched on 6 March 23 and aims to encourage all drivers, but in particular men aged 17 to 24, to slow down on the roads.

According to the statistics, ‘60% of all serious and fatal collisions involving young male car drivers were on rural roads’ and ‘speeding accounts for around 1 in 4 fatal collisions.’

The government is also investigating other ways to improve road safety in rural areas and has started making improvements to signage, pedestrian crossings and better designed junctions.

Click here to read the article on the government website. 


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